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Much of DIBC's work is concerned with retail banking. Key themes
include distribution strategies (especially branches, franchising,
direct banking by post and telephone, and internet banking),
cross-selling (insurance and mutual funds), customer segmentation
(by income, wealth, age, etc) and branding. Other work has involved
cross-border opportunities and cross-border competition.
Representative assignments:
- Strategic study for a major Nordic bank, covering customer
segmentation, distribution channels and cross-selling of
non-bank products
- Development of a strategic plan for a Slovak bank, recommending
target markets and customers, new products and services,
sources of capital and joint venture partners
- Analysis of the euro's impact on the Irish retail banking
market, focusing on potential competition from banks in
other euro countries
- Several studies for foreign banks of UK retail banking
opportunities, identifying target customers, products, methods
of delivery and possible acquisitions
- Evaluated best practice for a leading Scandinavian bank
in marketing retail investment products to a mass affluent
client base
- Surveyed leading bank analysts, consultants and heads
of strategy to identify possible areas of sustainable organic
growth in the light of declining alternative sources of
earnings growth
Publications:
Share of wallet - European Bank Insight
(Salomon Smith Barney)
Main Contacts:
Steve Davis
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