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As bancassurance - the marketing of life and non-life products
to a bank client base - has evolved since the early 1990s in
Europe, DIBC has monitored best practice in areas such as strategy,
structure, channel management and the results of cross selling
efforts. In addition, we have been asked on several occasions
to identify and rank possible strategic distribution partners
for bancassurance providers outside their home market.
Recent Assignments:
- A leading European non-life insurance provider requested
DIBC's assistance in identifying and selecting a foreign
banking partner interested in its unique direct service
concept. We contacted a variety of such banks across the
world and initiated substantive negotiations with a major
Canadian bank
- A major Scandinavian bank contemplating a merger with
an insurance partner asked us to determine best practice
in similar institutions in maximising the cross-selling
of both banking and insurance products
- For a UK bancassurance leader, we identified possible
European partners interested in a partnership based on its
success in marketing insurance products through a banking
network. Negotiations were commenced with a Scandinavian
banking group
- A research report for a leading Canadian insurance company
on bank/insurance mergers and the possible lessons for public
policy. This was based almost entirely on desk research
and covered Europe, the US, Australia and South Africa.
Publications:
European insurance distribution: a battle for the customer
(Salomon Brothers)
Dutch insurance distribution: a case study at the cutting edge
of bancassurance
(Salomon Brothers)
European integration: banks and insurance companies square off
in a distribution war
(Salomon Brothers)
EBR Forum: Operational synergies in bank insurance mergers (download)
A report card for bancassurance in Europe - and lessons for
the future (download)
Bank/insurance mergers outside Canada: the lessons for public
policy (Power Financial Corporation - see Publications section
to access a copy of the report)
Main Contacts:
Steve Davis
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